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data protection

privacy statement

Unless otherwise stated below, the provision of your personal information is not required by law, contract or contract. You are not obliged to provide the data. A non-delivery has no consequences. This shall only apply insofar as no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server Logfiles
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our webhoster / IT service provider via your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. Processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in ensuring the trouble-free operation of our website and improving our services.

Customer account Orders

client account
When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. Your customer account will be deleted afterwards.


Collection, processing and passing on of personal data for orders
When ordering, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to make the goods available shall mean that no contract can be concluded. Processing takes place on the basis of Art. 6 Para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
A passing on of your data takes place thereby for example to the dispatch enterprises and Dropshipping offerers selected by you, payment service providers, service providers for the order winding up and IT-Dienstleister. In all cases we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

Contact us Newsletter

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent.
You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation. We will only use your e-mail address to process your enquiry. Your data will then be deleted if you have not agreed to further processing and use.


Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly agreed to this. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.


Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. A passing on to other third parties does not take place.

Your data will be transferred to a third country for which an adequacy decision of the European Commission exists.

Use of the e-mail address for sending direct mail
We use your e-mail address, which we have received in the course of the sale of goods or services, for the electronic transmission of advertisements for our own goods or services which are similar to those which you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to make the goods available shall mean that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising the objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. For this no other costs than the transmission costs arise according to the basic tariffs.


WhatsApp Newsletter
We will only use your mobile phone number to send your own advertising via WhatsApp if you have expressly agreed to this. By subscribing to our WhatsApp newsletter, you consent to the retention of your telephone number and the receipt of advertisements about WhatsApp. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation. You may unsubscribe at any time by notifying us or by unsubscribing from the WhatsApp list. We do not pass on your mobile phone number to third parties and use it exclusively for the sending of our own advertising. The other subscribers to our newsletter do not see their mobile phone number and cannot send you WhatsApp messages because this is not a group but a broadcast list.



shipping service providers merchandise management

Forwarding of the e-mail address to shipping companies for information on the shipping status
We will pass on your e-mail address to the transport company within the framework of contract processing, provided that you have expressly agreed to this during the ordering process. The forwarding serves the purpose of informing you of the dispatch status by e-mail. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us or the transport company without affecting the legality of the processing carried out on the basis of your consent until revocation.


Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose your personal data collected within the framework of the order will be sent to

Pickware GmbH, Goebelstr. 21, 64293 Darmstadt, Germany
is transmitted.


payment service provider credit report

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. These can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full


Data collection and processing, credit check for invoice purchases via heidelpay
When paying on account via heidelpay, personal data is transferred to the collection service provider heidelpay Heidelberger Payment GmbH (Vangerowstraße 18, 69115 Heidelberg; "heidelpay") and processed there. The data processing serves the purpose of the offer of the payment method invoice purchase as well as the necessary credit check. The processing takes place on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in an offer of various payment methods and in protection against non-payment. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO by notifying us. For the purpose of its own credit assessment, heidelpay transmits data to credit agencies and receives information from them as well as, if applicable, creditworthiness information based on mathematical-statistical procedures, in the calculation of which address data, among other things, are included.
In detail, these can be the following - exemplary, but not exhaustive - credit bureaus:
- Schufa Holding AG, Bürgel Wirtschaftsinformationen GmbH & Co. KG,
- Arvato Infoscore GmbH, Deltavista GmbH, Universum Business GmbH,
- Bisnode International Group,
- Regis24 GmbH,
- Creditreform AG.
The provision of the data is necessary for the conclusion of the contract with the payment method desired by you. Failure to do so means that the contract cannot be concluded with the payment method selected by you.


Use of personal data when choosing Klarna as payment method
If you have opted for Klarna's payment services Klarna invoice and/or Klarna installment purchase as a payment option, you have agreed that we will take care of the invoice purchase and an identity and credit check.We collect and send to Klarna the following personal data required for the processing of the order, such as first and last name, address, date of birth, gender, e-mail address, IP address, telephone number as well as the data required for the processing of the invoice purchase in connection with the order, such as the number of articles, article number, invoice amount and taxes in percent. Data processing serves the purpose of offering the payment methods invoice purchase and installment purchase as well as the necessary credit assessment. Processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of your consent until revocation.
This data is transmitted so that Klarna can issue an invoice and carry out an identity and credit check to process your purchase with the invoice processing you have requested. Klarna requires the buyer's personal data in order to obtain information from credit agencies for the purpose of identity and credit checks. In Germany these can be the following credit agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden, Germany
- Bürgel Wirtschaftsinformationen GmbH & Co KG, P.O. Box 5001 66, 22701 Hamburg, Germany
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen, Germany
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, Germany.
As part of the decision on the establishment, execution or termination of the contractual relationship, Klarna also collects and uses information on the buyer's previous payment behaviour and probability values for this behaviour in the future in addition to an address check. Klarna calculates these score values on the basis of a scientifically recognized mathematical-statistical procedure. Klarna will also use your address data for this purpose. If, after this calculation, it appears that your creditworthiness is not given, Klarna will inform you immediately.

Revocation of the use of personal data vis-à-vis Klarna
You can withdraw your consent to the use of your personal data at any time by Klarna. However, Klarna may retain the right to process, use and transmit personal data to the extent necessary for the contractual execution of payments through Klarna's services, as required by law, or as required by a court or authority.
2 You can of course obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. Should you, as a buyer, wish to do so or wish to inform Klarna of any changes to the data stored, you can contact us at [email protected] .



cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the cookies from being saved and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
Under the following links you can find out how to manage cookies in the most important browsers (including how to deactivate them):

Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our services more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized also after a page change.
The processing is based on Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.

Advertising Analysis

Use of Google Analytics
On our website we use the web analysis service Google Analytics of Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
Data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity and provide other services relating to website activity and internet usage to the website operator. Among other things, the following information may be collected: IP address, date and time of page view, click path, information about the browser and device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Google Analytics uses technologies such as cookies, web memory in the browser and tracking pixels to help the website analyze how users use the site. The information generated about your use of this website will generally be transmitted to and stored by Google on servers in the United States. IP anonymization is enabled on this website. As a result, your IP address will be previously shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You can prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
Further information on the terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/ as well as https://policies.google.com/technologies/cookies?hl=de.

Using the Facebook Pixel
On our website we use the remarketing function "Custom Audiences" of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook"). The application serves the purpose of targeting the visitors of the website with interest-related advertising in the social network Facebook. The remarketing tag of Facebook was implemented on the website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the social network Facebook, you will see personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook is certified under the US-EU Privacy Shield and is committed to complying with the European Privacy Directive. Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest to address website visitors in a targeted manner with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO. You can use the remarketing function "Custom Audiences"
hereDeactivate For more information about Facebook's collection and use of this information, your rights in this regard, and how Facebook can protect your privacy, please visit Facebook's privacy policy at https://www.facebook.com/about/privacy/

Using Google Ads Conversion Tracking
On our website we use the online advertising program "Google Ads" and in this context conversion tracking. Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked via the ads customer's websites.
The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest to address website visitors in a targeted manner with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You can disable personalized advertising for you in the Google advertising preferences. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de

Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there. They will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/

Using Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws. Data processing serves the purpose of renting advertising space on the website and of targeting visitors to the website with interest-related advertising. By means of this function, personalized, interest-related advertising ads from the Google Display Network are placed on visitors to the provider's website. Google uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines. Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest to address website visitors in a targeted manner with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO. You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there. More information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or "Similar Target Groups" feature of Google Inc.
On our website we use the remarketing or "similar target group" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with applicable data protection laws.
The purpose of the application is to analyze visitor behavior and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-related advertisements. Cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of the visitors of the website. If you visit another website on the Google Display Network below, you will see advertisements that are highly likely to include previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest to address website visitors in a targeted manner with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there.
For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
Data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. A personal identification of these users is not possible. Microsoft Advertising uses technologies such as cookies and tracking pixels to help the website analyze how users use the site.
When you click on an ad placed by Microsoft Advertising, a conversion tracking cookie is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our site and the cookie has not expired, Microsoft and we may recognize that you clicked on the ad and were directed to that page. Among other things, the following information may be collected: IP address, identifiers (identifiers) assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL (web page from which you accessed our website), URL of our website.
Your data may be transferred to the USA. Microsoft has certified itself according to the US-EU data protection agreement "Privacy Shield" and is thus committed to complying with the European data protection directives.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest to address website visitors in a targeted manner with interest-related advertising. For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. They will not be included in the conversion tracking statistics.
Further information on data protection and the cookies used by Microsoft Bing can be found here.



Rights of data subjects and storage period

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, then under consideration of statutory, in particular tax and commercial retention periods and then deleted after expiry of the period if you have not agreed to further processing and use.


Rights of the data subject
If the legal requirements are met, you are entitled to the following rights according to Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
In addition, Art. 21 (1) DSGVO gives you the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct advertising.


Contact us on request. You will find the contact details in our imprint.

Right of appeal to the supervisory authority
Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.


right of objection
If the personal data processing operations listed here are based on our legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO, you have the right, for reasons arising from your particular situation, to object at any time to such processing operations with effect for the future.
After objection has been made, the processing of the data concerned will be terminated unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If the personal data processing is carried out for purposes of direct marketing, you can object to this processing at any time by notifying us. After the objection has been made, we will terminate the processing of the data concerned for the purpose of direct advertising.


last update: 23.10.2019

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